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Simple City is a Denver, Colorado based family management services company that turned to NICHEZ for a new name and logo brand identity design.  The business helps time strapped families find more time for each other by taking care of peripheral family needs such as, meal planning, schedule coordinating, taking the dog to the vet and more.  The name represents what the business will create for it's clientele.  The logo design represents a number of things such as, routes and destinations from the grocery store to the veterinarian clinic, and from afar, the symbol can take the shape of a family tree.  The use of blue and green colors evoke the sense of calm.  If you'd like to spend more quality time with your family and less time running around, Simple City can help.