ESPN Street Team
102.3 ESPN Signage Design
Concept, design and implementation of a street team brand awareness campaign for 102.3 ESPN. The new dial position launched on January 1, 2012 and the street team was part of a multi-facetted launch campaign (click here to see the entire ESPN campaign portfolio). Posted at Denver's busiest street corners, our teams dressed in referee costumes received a lot of attention as they passed out shwag and encouraged drivers to safely change their tuner's to 102.3 FM. The 'chains' have been moved to 102.3 ESPN, Denver's Sports Station.
Photography by Bryan Lechner