FRICTION LABS

HOLD TIGHT,
DON’T HOLD BACK.

Better performance through better grip.

That's what Friction Labs is after. When athletes need their hands to work as hard as they do, athletes grab Friction Labs. Just the best, purest, longest lasting chalk that leaves hands healthy.

So when Friction needed to change the chalk industry packaging standard, they grabbed Nichez. We helped them change from a fully landfill package to the most sustainable chalk packaging available today.

The new packaging, immediately improved international sales, so we are continuing to design new product packaging. Nichez was also tasked with marketing new products in many channels, including high end video production. Nichez <> Friction Labs is just getting started with the future of athletic grip products!